Experiment

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Small scale experiments to help you build traction and decode business challenges.

Plan Your Next Experiment
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DESIgn

Welcome to our Test Kitchen. Where founders and teams run intentional, experiments to learn what works.

We test assumptions.
We solve for traction.
We get you unstuck.

 What’s In Your Hands: Asset Flip Audit

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This experiment helps you identify underutilized assets and flip them into a lightweight offer that brings in income now, not someday.

Micro-Market Mapping

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Sometimes, your product isn’t the problem — your positioning is. This experiment helps you explore 2–3 potential target audiences by testing resonance with small but intentional signals.

Friction Walkthrough

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 Identify the hidden barriers in your user journey — the moments where potential clients get confused, stuck, or lose trust — and redesign them for clarity and conversion.

Demo Before You Build

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Have a tech pivot in mind? We’ll help you create a scrappy no-code demo and get it in front of real people for early traction or feedback.

Assumption Mapping

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You’re probably carrying unspoken beliefs about what your audience needs, wants, or is willing to pay for. This experiment helps you make those assumptions visible and test them quickly

Solidarity Pricing

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Try a sliding scale, community-funded slot, or “pay it forward” pricing for a limited time.

Tiny Service Builder

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Instead of making changes and hoping for the best, we guide you through seasonal cycles of experiments. Turning questions into designed tests with clear hypotheses, measurable outcomes, and built-in learning loops. Instead of wondering "did that work?" you'll know exactly what worked, what didn't, and why

The pioneering and leading sectior-agostic VC firm, passionate in bringin success to tech startup and sustainable impact to the digital ecosystem in Southeast Asia.

Weekly guidance sessions
Data review
Decision-making support
How it works

The Test Kitchen is a collaborative R&D space designed for one thing: helping you run structured, low-risk experiments that actually move your business forward.

Build Your Experiment Blueprint

Every Test Kitchen engagement starts with your Experiment Blueprint—a custom-designed framework that captures your hypothesis, your success metrics, and your learning goals. This becomes your reusable template for future experiments, whether you're running them with us or on your own.

Data Review +
Insight Loops

From there, we're in it with you. Weekly co-thinking sessions where we process what's happening, strategic reflection to put results in context, and scenario planning for what comes next. Throughout the process, we're capturing insights that will support your future growth. We're also building in founder and team care checkpoints, because good experimentation requires sustainable energy.

Decode your results into a strategy.

At the end, you'll have the option of a synthesis report. Something you can share with investors, staff, or your community to show not just what you learned, but how you learned it.

Work Stories

Not only has working with OPENHOUSE allowed me to build a hero service product  but to build a test for two early offers that help introduce clients to my brand in a way that feels aligned and intentiona

OUR CLIENTS
We work with those who are bold enough to imagine a new way of doing things.

We work with those who are bold enough to imagine a new way of doing things.

We Work With You To:

Diagnose what's really happening.

Is this an awareness problem? An offer problem? A positioning problem? Or something deeper in your systems? Before we change anything, we figure out what's actually broken.

Transform Data Into Your Growth Strategy

Numbers reveal truths but need translation. We help you decode signals beyond surface-level metrics and translate insights into actionable steps for your business model, offers, or growth. The result?

Understand Your Persist or Pivot Points

Every few weeks, we pause to reflect and decide. Do we scale it? Shift it? Scrap it? You don’t have to navigate these calls alone—we guide you through each pivot with a clear framework and aligned recommendations.

What If Innovation Actually Fit You?Discover Your Experimentation Style

There’s more than one way to innovate. Take the quiz to discover your unique experimenter type—and learn how to build ideas in a way that actually fits you.

Peek inside of what a day behind the scenes looks like.

What’s Your Experimentation Style?
A free session to discover your Core Motivation, Default Mode, Blockers and Strengths.
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