Brand Audit

Brand Strategy

Brand Identity

Value Prop Design

Experience mapping

User Survey


What if plant parenting was just a teeny-tiny bit easier?

Ivy is a sustainable landscaping company founded by a former architect. Recently relocated to the east coast following a new partnership opportunity. IVY came to us looking for a to help them enter this new market with a new look and story to tell this brand new market. We equipped the IVY team with the strategy, look and opportunities to face this transition with less fear and more clarity.

Changing perceptions with a new story and new brand identity.

We needed a fresh story to accompany this pivot. More challenging was the need to find a unique story in the midst of opposing views many consumers can have on something like landscaping services. Is it a strictly suburban concern conjuring images of Saturday mornings on a lawnmower? Is it reserved for the urban elite with private terraces and backyards?

Cohabitation is the keyword we used to ground IVY's brand story. Changing the strict line of what a healthy green space resembles , fleshing out the relationship between plants and their owners.

Colors & Typograpy

Ivy’s original brand identity overly modern look which didn’t match their sense of humor (case in point they called their team the weed heads).

Navigating A New Market / Market Research

We spent the next few weeks studying every single way plant life was intertwined into the lives of city residents. From secondary research to visiting local farmers markets. To florist, and even observing the flower buying habits in places like whole foods, trader Joe, high and low end delis. We used A.I to build organized collections of plant based instagram post to build a fuller picture.

Service Design / Sprint

Using the research we used to build IVY's new brand strategy , we designed a prospective client survey designed for one of our target customers the apartment resident.

The Impact

Within our customer-centric approach to design, we conducted User Testing in order to identify areas of improvement across all service experiences and understand how these micro-services would bring us to happier, more loyal customers, and better business results.

As a result:
Discovered a low risk minimum viable product.
Proved that these customers have a problem that we are solving and it is important for them
Redesigned IVY's customer funnel to increase overall lifetime customer value.
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