IVY
Brand Audit
Brand Strategy
Brand Identity
Value Prop Design
Experience mapping
User Survey
Prototyping
Ivy is a sustainable landscaping company founded by a former architect. Recently relocated to the east coast following a new partnership opportunity. IVY came to us looking for a to help them enter this new market with a new look and story to tell this brand new market. We equipped the IVY team with the strategy, look and opportunities to face this transition with less fear and more clarity.
We needed a fresh story to accompany this pivot. More challenging was the need to find a unique story in the midst of opposing views many consumers can have on something like landscaping services. Is it a strictly suburban concern conjuring images of Saturday mornings on a lawnmower? Is it reserved for the urban elite with private terraces and backyards?
Ivy’s original brand identity overly modern look which didn’t match their sense of humor (case in point they called their team the weed heads).
We spent the next few weeks studying every single way plant life was intertwined into the lives of city residents. From secondary research to visiting local farmers markets. To florist, and even observing the flower buying habits in places like whole foods, trader Joe, high and low end delis. We used A.I to build organized collections of plant based instagram post to build a fuller picture.
Using the research we used to build IVY's new brand strategy , we designed a prospective client survey designed for one of our target customers the apartment resident.
We then used this data to launch a design sprint with the IVY team creating a new entry level product for potential customers. Instead of trying to offer a service package, we wanted to help city plant parents take care of their plants better dressing one of the biggest pain points of being a plant parent.
Within our customer-centric approach to design, we conducted User Testing in order to identify areas of improvement across all service experiences and understand how these micro-services would bring us to happier, more loyal customers, and better business results.