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Research

01

uncover

You can’t build successful businesses,
You can’t build successful businesses,
sustain great ideas, or create difference
sustain great ideas, or create difference
without empathy.
without empathy.
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02
04

Discover

Branding is the process of developing a company's
Branding is the process of developing a company's
brand, including name, identity system, brand
brand, including name, identity system, brand
architecture and messaging platform. These
architecture and messaging platform. These
aspects will lead to the development.
aspects will lead to the development.
03
04

Discover

The role of a branding agency is to create,
The role of a branding agency is to create,
plan, measure and manage branding
plan, measure and manage branding
strategies for clients, including support in
strategies for clients, including support in
advertising and other forms of promotion.
advertising and other forms of promotion.
02
04

Discover

Branding is the process of developing a company's
Branding is the process of developing a company's
brand, including name, identity system, brand
brand, including name, identity system, brand
architecture and messaging platform. These
architecture and messaging platform. These
aspects will lead to the development.
aspects will lead to the development.
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We know that empathy converts &
Apathy keeps the status quo.

63%
of consumers doubt brand intentions are authentic
77%
of business research is discarded within 30 days
1
You can claim to launch new initiatives, create new job titles, propose “skin in the game”, but most businesses are trying to run to a finish line. We are trying to transform consumer and business relationships - forever.

Openhouse is here to ensure businesses correctly and authentically include these consumers into their overall narrative. We use qualitative research as a starting point to change what you think you may know, and dive into the life long work of learning and real relationship building with consumers.

Target Illumination

Consumers are more empowered and at the same time more wary of brands. We help you increase your empathy muscles while bringing clarity around your market, business and it’s relationship with your consumers.

Segmentation

We are overhauling the concept of segmentation. Instead of dividing people by age, race, and gender, we want to create more nuanced user stories.

relationship &
journey mapping
.

We'll help you map each distinct phase of the customer journey. Behavioral, technical and everything in between. Noting all relevant channels, actors and opportunities to turn brand acquaintances into new friends . We also help you tackle process bias - making sure to minimize inherent inequities.

Persona + Archetype Study

Sometimes the users you currently have are not exactly aligned with the users you want. We listen to and work with you to find out who you’re targeting and create personas surrounding logical groups within that set. We also identify specific needs or objectives of a user or group and keep these needs close when proceeding.

community programs

Much of the success of any successful project has to do with the content that’s available to a user and how they’re being asked to find/consume it. We develop a plan that ensures they’re not asked to understand too much too soon, nor are they bored or stalled by an experience that doesn’t provide enough value quickly enough.

IA/Content Strategy

Much of the success of any successful project has to do with the content that’s available to a user and how they’re being asked to find/consume it. We develop a plan that ensures they’re not asked to understand too much too soon, nor are they bored or stalled by an experience that doesn’t provide enough value quickly enough.

Consumer & Userflow Development

This is the first visual step in the creative process… of infusing real relatable  human touchpoints to your various  user groups at a variety of different places within your your overall relationship

Meet idea Trust

We harness the power of storytelling and data to surfaces questions, scrutinize  and highlight narratives used in the marketplace to sell to consumers of color  Then reconstruct more nuanced, positive , and affirming messages co-created with those same consumers.

GO

I'm interested in a workshop

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